How do you build a food truck customer list from nothing?
Followers aren't a list. A card taped where the line forms got us about 1,200 people the first year, and I didn't spend a dollar on it. What to put on the card, what to say at the window, and what to do with the first fifty names.
September 2026
What size generator do I need for my food truck?
Most trucks land between 3,500 and 7,000 running watts, and the number on the front of the box isn't the one you live on. How I'd size it, from a truck parked above 5,000 feet.
September 2026
How do you tell people where your truck is today?
I've boosted Facebook posts for almost six years and they work. They also cost me $450 a week, every week, and I don't own any of it. Here's what each way of telling customers where you're parked actually costs.
August 2026